PULSAR was born in an age of optimism. In the 1970’s everything seemed achievable through the rapidly growing technological expertise at the world’s fingertips. Space flight had been converted from dream to reality, computer science was developing at breakneck speed and electronics seemed to deliver new advances every day. PULSAR symbolised the age. It was new and it was bold. It was surprising and it was different. PULSAR created the world’s first electronic digital watch and it created a sensation when it was unveiled in New York, changing the world’s perception of time.