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Accurist was established in 1946 in London’s Clerkenwell district, founded by Asher and Rebecca Loftus. With the intention of building a brand name of lasting value, the watches were then created entirely from Swiss components.

Accurist became the first watch company to actively promote the 21 JEWEL lever movement and ‘Accurist 21 JEWELS’ became the company slogan. Accurist later produced a TV campaign, aired routinely on “Sunday Night at the London Palladium”, the most widely viewed television programme of its day.

Spring 2018 saw the launch of the ‘Signature’ collection, a premium range that offered classic watches of exceptional quality, value and luxurious design features. Autumn 2019 launched the unique ‘Pure Brilliance’ collection, the ‘Solar120’ collection transferring light into energy with 120 power reserve, and the stylish ‘Retro’ collection. Each collection emphasises its truly British designs and represents exceptional value for money.